I didn't want to fall for this after I saw the commercials on TV, but I finally went out and picked up a few at Target the other day. And let me tell you, MIO is great. Makes your water taste exactly like what flavor you choose, without all the sugar and calories. They say there are 24 servings in a bottle, and I believe it. You need very little MIO to get the full flavor effect. Definitely try them out, I had Sweet Tea and Fruit Punch. Recommended!